Samsung Bioepis
Official Website

Responsive Web Design UI/UX

About Project

Aligned with Samsung Bioepis' business goals as a global biopharmaceutical company, the J helped redesign the digital platform to provide a more connected and differentiated experience to Samsung's global consumers.

Creating an optimized user experience and encouraging deeper learning with a simpler, more structured and content-focused UI/UX design, the renewed site has been built within a responsive framework that allows greater access to Samsung Bioepis' dynamic services and content across various platforms.
  • ClientSamsung Bioepis
  • DateNov. 2016
  • What we didResponsive Web Design UI/UX
  • LocationWorldwide
Our Mission
We focused on providing a more digestible framework with enhanced clarity and functionality through our streamlined content strategy to keep users engaged and informed with a compelling yet inviting content design. While delivering a comprehensive approach to Samsung Bioepis' dynamic services and high-quality information on biosimilars, we also created an easy-to-follow direction guide to further communicate and connect with the global audience.
UI / UX Strategy
To effectively enhance the user flow and brand engagement with emphasis on the mobile user, we refined the overall information architecture with user-friendly navigation and provided a simplified UI/UX design that allows each user to easily browse and quickly discover Samsung Bioepis' rich and dynamic content through a consistent experience across multiple devices.
UI/UX strategy with emphasis on the mobile user for Samsung Bioepis' website renewal
Visual Direction
We adapted Samsung's distinctive blue and yellow colours into our design elements to create a strong visual identity for the Samsung Bioepis brand. Visually engaging users at a glance, we further leveraged product images as well as site images from our creative photoshoot to provide content that is efficient, engaging and easy to comprehend.
Typeface used for Samsung Bioepis' website renewal Brand identity colour palette including yellow, blue and shades of grey for Samsung Bioepis' website renewal
Our holistic strategy has resulted in a high-quality content creation and a clear visual structure that satisfy the dynamic needs of our Samsung Bioepis' clients. From the simple tile design of the homepage to engaging visual layouts of detailed pages with the creative use of photography and infographics, the redesigned platform enables users to easily digest the information and to connect with the Samsung Bioepis brand through a delightful digital experience that is easy to engage and explore.
PC and mobile web design introducing Samsung Bioepis
Tablet web design introducing Samsung Bioepis
Concept design of user holding a mobile device presenting Samsung Bioepis' mobile web design
Six visual layouts of mobile web design introducing Samsung Bioepis

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