LG SIGNATURE

Responsive Web Design & Visionary Design

LG SIGNATURE Global Website UI/UX Renewal and Rollout

It is a website of LG Electronics' premium brand LG SIGNATURE. It has been renewed and operated to build a brand image from a mid-to-long-term perspective and secure Product Leadership.

It was carried out with a premium, modern design that fits the LG SIGNATURE brand philosophy.
Furthermore, we have reorganized the platform to make it easier to provide 'Contents Freshness'.

Intending to spread the premium experience of users, we have regularly updated brand content and improved and operated them according to consumer behavior analysis.

In addition, based on the global website centered on Brand Story, each local page was rolled-out, and the local page was operated for differentiated purposes centered on product information.
Client
LG Electronics
Launch date
2020
What we did
UI/UX Renewal & Rollout / Maintenance
Region
Global
It is a thumbnail of the image showing the highlight page of LG SIGNATURE.
Mission
We wanted to build the brand image of LG SIGNATURE, a premium brand of LG Electronics, and improve the design and UI/UX to meet the brand philosophy.
Strategy & Direction
To meet the brand philosophy of LG SIGNATURE, a premium brand, we designed it in a modern style.

In addition, related contents are organized so that not only products but also the philosophy and image of the brand can be delivered to consumers.
Grid
Grid for LG SIGNATURE page.
Typeface
The Typeface for LG Signature page.
Color
Color 01
#BA8748
Color 02
#A7A9AC
Color 03
#000000
Color 04
#111111
Color 05
#222222
Color 06
#333333
Color 07
#FFFFFF
Color 08
#EEEEEE
Color 09
#DDDDDD
Color 10
#CCCCCC
10 Colors
This is the concept image of a Rollable OLED TV among LG SIGNATURE products.This is the concept image of the refrigerator among LG SIGNATURE products.
This is a concept image of LG SIGNATURE products by hand.This is the concept image of a rollable OLED TV among LG SIGNATURE products.
Result
The global site has been improved to build a premium image of LG SIGNATURE; based on this, the local sites have been rolled out.
Home
This is the design of the main screen of the desktop version of the LG SIGNATURE homepage.
This is the design of the main screen of the mobile version of the LG SIGNATURE homepage.
This mobile version design shows content that recommends LG SIGNATURE products on the main screen of the LG SIGNATURE homepage.
This is the mobile version design of the area that shows the interview of the craftsman who made the LG SIGNATURE product on the main screen of the LG SIGNATURE homepage.
Brand Detail Page
This is the desktop version design of the contents description page related to the launch of LG SIGNATURE in Japan.
It is the desktop version of the detailed LG Signature product design style page.
This is an image of the LG SIGNATURE Rollable OLED TV from various angles.
Brand Detail Page
This is the desktop version design of the product details page on the LG SIGNATURE homepage.
This is the product detail page design of the LG SIGNATURE OLED R desktop version.
This is the design of the product details page of the desktop version of the LG SIGNATURE refrigerator.
This is the product details page design of the LG SIGNATURE OLED R mobile version.
This is the page design that shows the product's description and image in the mobile version of LG SIGNATURE OLED R.
This is an image of LG SIGNATURE products being placed in the kitchen.
Showroom
It is a desktop version design that allows you to check the star-hanger TV and air purifier on the LG SIGNATURE showroom page.
It is a desktop version design that allows you to check the Rollable OLED TV on the LG SIGNATURE showroom page.
This desktop version design lets you check the refrigerator and dishwasher on the LG SIGNATURE showroom pages.
The desktop version design allows you to check laundry during the LG SIG NATURE Show Room page.
This desktop version design allows you to check the washing machine on the LG SIGNATURE showroom page.
It is a desktop version design that allows you to check the rollable OLED TV and air purifier on the LG SIGNATURE showroom page.
01 06
This is the mobile version design of the living room area of the LG SIGNATURE showroom page.
This is the mobile version design of the kitchen area of the LG SIGNATURE showroom page.
This is the mobile version design of the laundry room area among LG SIGNATURE showroom pages.

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