Hyundai Motor N Brand
Official Website

Our primary goal was to bring the emotional sensations of Hyundai N's high-performance driving experience to an ever-widening audience in a fun and exciting way. For this, we reconstructed a responsive framework in our content and design strategy and set our minds on providing an engaging informative narrative that motivates the user to easily discover and deeply explore the site's dynamic contents: from behind the story and brand video to detailed information about the N vehicle line-up and its technological innovations.

Embracing Hyundai Motor's dynamic N brand personality, we reconfigured the site using fluid grids with a flexible UX design structure to provide greater usability and an optimal browsing experience for today's mobile users. Streamlining the user flow with emotional delight, we further elevated the visual experience by overlapping image and typography and used the N brand's unique sky blue and red colours to communicate a clear visual identity.

Our creative UI/UX design helped to create a recognizable identity for the Hyundai N brand and effectively provided an enhanced digital brand experience in which users can intuitively engage and "Feel the Feeling". Ultimately driving the N brand forward and building on its global audience, we have successfully established a flexible and cohesive framework to ensure that users are well-informed of the site's dynamic content while they continue to seek for more excitement of the new connected brand experience.