LG.com IT Curation Service

UI Enhancement

Scroll

LG.com IT Curation Service

IT product curation service for LG.com provides product recommendations to online consumers looking for best products for their desired use and purpose. To elevate the online shopping experience, we have optimized the product search with an intuitive UI, and we have enhanced the buying guide contents to spark interest and to keep users engaged in the customer journey according to user’s individual needs.

Client

Launch date

Jul. 2021

What we did

UI Enhancement

Region

Russia, Britain, Spain, Italy, Poland, Vietnam, United States, Germany, Netherlands, France, Canada, Mexico, China, Australia

Illustration of customers choosing LG's IT products based on their needs online

Mission

In addition to recreating product images with a fun visual appeal, we set out to provide personalized and conversational contents with our customer-centric approach for consumers to better connect and engage with the available online service and to enable a more intuitive user experience.

Strategy & Direction

We have carefully arranged the contents according to product usage and key purpose to effortlessly guide users to find the best product recommendations and we have reconfigured the process to induce purchase in a consecutive, easy-to-follow steps. Witty, friendly messages are also created and displayed for selections to effectively communicate product values and to further build LG’s brand loyalty online.

Typeface

Color

LG RED
#A50034

LIGHT GRAY
#E4E4E4

WHITE
#ffffff

LG GRAY
#6b6b6b

DARK GRAY
#333333

BLACK
#000000

6 Colors

3D Icon

Icon that illustrates applications of IT products

Result

Recreating the familiar concept of the online chat and messaging service, we have strengthened the digital user experience for IT curation service through the enhanced buying guide process of purpose-driven questions and selections in real-time to provide the best product recommendations for online consumers.