LG Website
Global Template

UI/UX Renewal & Global Rollout

Scroll

LG Website Global Template UI/UX Renewal and Global Rollout

Based on the U.S. website (www.lg.com/us), the project has expanded and reorganized 74 sites across 65 countries. Some functions, such as review, event, and search, were newly created to improve and update existing components and strengthen previously limited functions.

Client

LG Electronics

Date

Jun. 2020

What we did

UI/UX Renewal & Global Rollout

Region

Worldwide

This is the desktop version design of the main page of the LG website.

Mission

The UI/UX of the LG.com U.S. site was reorganized into Adobe Experience Management (AEM) based component units to accommodate global requirements. Rollout was conducted in countries worldwide to provide a consistent LG brand identity.

Strategy & Direction

The design and configuration of Adobe Experience Manager (AEM) components have been changed to increase user visibility and readability. In addition, we produced separate components for the content needed for each country by reflecting the characteristics of each country. We built the RTL (Right to Left) version of the components considering the linguistic features of each country.

Typeface

Color

LG RED
#A50034

LIGHT GRAY
#E4E4E4

WHITE
#ffffff

LG GRAY
#6b6b6b

DARK GRAY
#333333

BLACK
#000000

6 Colors

Icon

This image lists the mobile version components used on the LG website.

Result

The design has been improved so that information about content and products can be read well, and the worldwide LG.com site has been unified in UI/UX to provide a consistent brand identity in all countries.

Home